it's By Dezign (IBD), a division of Spectrum Delivers, LLC understands how critical branding your unique image is to establishing your corporate identity. A visual brand is a critical, key ingredient necessary to make an authentic and convincing brand strategy that can be applied creatively in all forms of brand communications to both employees and customers.  A successful Visual Brand creates a memorable experience for the consumer, encouraging repeat business and boosting the company's economic health. It is a long-term creative solution that can be leveraged to showcase your company’s unique personality.

Our dedicated staff will guide you step-by-step through the entire process to create an identifiable trademark that can be applied to your corporate identity.  We provide end-to-end graphic designs, marketing materials, promotional products, website development and specialty items as tangible deliverables.  A brand identity can’t be developed unless someone creates a vision.  We have the expertise to take your vision from concept to completion.

IBD knows how important marketing & advertising is  to the growth of your business. We are committed to producing dynamic design solutions for your company's print and electronic media demands.

We specialize in the following services:

Corporate Identity

In marketing, a corporate identity is the "persona" of a corporation which is designed to attain business objectives. It is usually visibly manifested by way of branding and the use of trademarks. Corporate identity is often viewed as being composed of three parts:

• Corporate design (logos, uniforms, etc.)
• Corporate communication (advertising, public relations, information, etc.)
• Corporate behavior (internal values, norms, etc.)

Corporate identity has become a universal technique for promoting companies and improving corporate culture.

What is Branding?

“A brand is the essential promise a company makes to its customers.”

Branding is a collection of experiences and associations connected with a product, service, person or any other entity.  Branding is the process of creating and disseminating unique, identifiable trademark that can be applied to the entire corporate identity as well as to individual product and services.  A properly managed brand is publicly distinguishable, easily communicated, effectively marketed concept that creates value and influence.

When we speak about branding it’s not uncommon for people to mistake their logo as their "branding". Your logo is only one piece of your branding strategy. Your logo is a symbol that can provide consumers with instant and powerful brand recognition of your business and the services or products that you offer.

Brands have become increasingly important components of culture and the economy, now being described as "cultural accessories and personal philosophies".  There are 3 basic concepts to branding:

• Brand Identity
• Brand Name
• Brand Parity

Branding is the essence of who you are as a company, represented by every point of contact you have with a customer or prospect – from your name, logo and Website, to the way you answer the phone.

What is Your Brand Identity?

“A Brand Identity can’t be developed unless someone creates a vision.”

Brand identity is the total proposition that a company makes to consumers - the promise it makes. It may consist of features and attributes, benefits, performance, quality, service support, and the values that the brand possesses. Brand identity is everything the company wants the brand to be seen as. The brand identity refers to the strategic goal for a brand; while brand image is what currently resides in the minds of consumers.

The Importance of a Brand Name

“A great brand makes your vision tangible in the marketplace.”

In the business world the brand name is of the utmost importance for any business, whether it involves food products, electronic items, services offered or even property developers. A brand name is distinctive to products, services, or concepts used to distinguish it from competitors.

Without a good, recognizable brand name, no matter how good the products or services are, the overall business (profit) would probably not be as encouraging. A great brand name would be something that people can associate with the products or services offered for a single product, an entire product line, or even a company.  It is a trademark connected with a product or producer.

Often, especially in the industrial sector, it is just the company's name which is promoted (leading to one of the most powerful statements of "branding”).  In this case a very strong brand name (or company name) has made a range of products and services around the world.  Examples of strong brand names are IBM, McDonalds, Google, Nike, Ralph Lauren and just to name a few.

The Brand Parity

“Really, brand is whatever your clients perceive you to be.”

Brand parity is the perception of customers that all brands are equivalent which can inhibit a company’s ability to develop customer loyalty. Whether that is good or bad depends on the type of competitive strategy a firm has chosen. Thus, a starting point for many advertising campaigns should be a clear understanding of both the parity perceptions in the marketplace and the need to either develop or fight brand loyalty.

Image Branding

The Visual Brand Language

The visual brand language is a key ingredient necessary to make an authentic and convincing brand strategy that can be applied creatively in all forms of brand communications to both employees and customers.  A successful Visual Brand creates a memorable experience for the consumer, encouraging repeat business and boosting the company's economic health. It is a long-term creative solution that can be leveraged to showcase your company’s unique personality.

Just as people can 'verbalize' their thinking, they can also 'visualize' it.  A company that offers a cohesively designed line of products and marketing materials has the ability to become a major presence in their market – an effect that has long-term rewards.

Whether you cater to people in the Business-to-Consumer (B2C) or the Business-to-Business (B2B) market segments, your customer relationships begin at the first encounter with your brand.  To develop a resilient brand, you must follow carefully crafted steps, checks and balances in a well-defined process. Branding is a science as much as an art form.

Visual communication as the name suggests is communication through visual aid. It is the conveyance of ideas and information in forms that can be read or looked upon. Primarily associated with two dimensional images, it includes: signs, typography, drawing, graphic design, illustration, color and electronic resources. When a company’s visual brand language – the form, colors, and features – has strong continuity, a consumer doesn't need to look hard to recognize the brand.  Defining and developing a strong brand is NOT optional. 

Branding Guidelines

In order to ensure brand consistency, your organization must establish a framework or set of brand guidelines for all to follow. We’re not merely talking about logo or corporate identity guidelines, but actual brand guidelines that communicate the company’s brand positioning statement, key messages, core values, brand attributes, measures of success and processes for handling customer issues or feedback.

In general, your Corporate Identity reflected through your visual image brand amounts to a company name, logo (logotype and/or logogram), and supporting devices commonly assembled within a set of brand guidelines. These brand guidelines govern how the identity is applied and confirms approved color palettes, typefaces, page layouts and other such methods of maintaining visual continuity.  Your corporate identity guidelines control brand recognition across all physical manifestations produced for the company.  

Maintaining Brand Consistency

it's By Dezign's creative flair will produce powerful marketing, advertising and business solutions to take your image branding to new levels.  We will develop a marketing strategy tailored to reach you target audience that outlines advertising medias for promoting your products or services.

The ‘marketing mix' can be defined as the resources and tools you use to create brand awareness, target your market, and promote your brand. Advertising and marketing go hand in hand, and your business will benefit from finding just the right balance of media channels and distribution networks.
Devising the best marketing campaign for your small business will take some planning and strategy, but your investment will be worthwhile. Some key components of an effective marketing campaign will include:

• Choosing two key channels
• Creating a memorable message
• Maintaining brand consistency
• Keeping customers moving through a cycle

We will use our expertise to leave lasting impressions and keep your company in front of existing or potential clients enabling you to boost sales and increase profits.