Logo Development

The main purpose of a logo is to make it immediately recognizable. Your logo is an important part of your brand identity that inspires trust, admiration, loyalty and an implied superiority. Your logo's shape, color and font usually are strikingly different from other logos in the same market niche! iBrand & Design can reproduce an existing logo or create a unique logo that can be easily be used across all of your marketing and advertising collateral. 

Logo Portfolio

Click on thumbnail to enlarge logo.

Click on thumbnail to enlarge logo.

Click on thumbnail to enlarge logo.

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Take Your Vision From Concept to Completion

Effective Logo Design Guidelines

Start with your brand

When deciding on a logo, consider your brand first. Know who your clients are and what they want from you. Know what you want from your clients. Do research and think hard about your company’s mission. Once you’ve more clearly defined your purpose then you can ensure your logo effectively represents that brand.


The more lines, shapes, stories, colors, and fonts you have in your logo, the more provincial you look. If being provincial is part of your brand, then feel free to break this rule. Otherwise, less is more. Remember your logo isn’t the whole story, it’s a single unifying thought.

Try to limit your logo to a single font. Two is fine if your tagline is part of your logo. Three is just wrong regardless of your size. Go for solid colors over gradients. Gradients never print well and almost always look amateur.

Don't Overly Complex Your Design

Highly detailed designs don’t scale well when printed or viewed in smaller sizes.

When printed in small sizes, a complex design will lose detail and in some cases will look like a smudge or, worse, a mistake. The more detail a logo has, the more information the viewer has to process. A logo should be memorable, and one of the best ways to make it memorable is to keep things simple. Look at the corporate identities of Nike, McDonald’s and Apple. Each company has a very simple icon that can easily be reproduced at any size.

Shoot for ten times your size

If you’re a million-dollar-a-year company, your logo should be as strong, or stronger, than your ten-million-dollar-a-year competitor.

Don’t worry about what the other million-dollar-a-year companies are doing in your space. Follow the advice of dressing for the job you want, and choose your logo for the multi-billion dollar capitalist success story you know you are.