Get to Know iBrand & Design!

iBrand & Design, a division of it's By DeZign, LLC, (IBD) is a brand strategy development company that partners with our clients as a "virtual marketing assistant." IBD works seamlessly with clients to produce marketing and advertising collateral for print and electronic platforms. Our services include content development, professional graphic designs and quality products. We provide the means to maximize your time, money and efforts by designing, print and delivering products through a single resource. Our commitment is to give you a new level of products and service with a reliable company dedicated to earning your business.

IBD specializes in brand strategy development focused on helping clients create branding guidelines as part of their corporate identity. IBD knows how critical a corporate identity is to establishing or expanding a company's client base and product share in the marketplace. IBD provides innovative ideas tailored to reach a specific target audience. As part your brand strategy development our company provides tangible deliverables that include:

IBD will produce dynamic, consistent design solutions across various medias for your company's print and electronic demands. We build brand identities that are publicly distinguishable, easily communicated, effectively marketed to create value and influence in the marketplace. IBD will professionally create powerful marketing, advertising, and business solutions to take your visual image branding to new levels.

Now you can stop dealing with multiple vendors, which saves you time to make money. IBD is committed to increasing your bottom-line by giving you expert services for all your marketing and advertising collateral with cost savings packages.

About the Founder

My passion is to create and to serve. "Many are called, but few are chosen" exemplifies who we are as a company. From an early age, I have always been creative, a good organizer and possess an eagerness to help others. I have been blessed with talents and abilities that can only come naturally, and rarely taught. This has manifested in me becoming an entrepreneur in the mid-season of my life.

it's By DeZign was officially launched in Spring of 2016, after relinquishing partnership in another similar venture. Our goal is to more strategically position the company as an industry leader in creating strategies that build recognizable brand identities. With a solid track record of serving churches, non-profit organizations and schools over the last 20 years, I am excited to expand these success stories to a wider client base.

My goal is take my life lessons, of both success and failures, to build a company with a strong reputation of not just being creative, offering excellent customer service and competitive pricing, but one of integrity and reliability. Know that when you partner with it's By DeZign, as your virtual marketing assistant, you have our commitment to "Take Your Vision from Concept to Completion." That's our bottom line!

Char Ross
Founder/Owner Operator
Brand & Design Strategist

Mission Statement

iBrand & Design recognizes that 'GREAT BRANDS' don't just happen and that a 'Brand Identity' can't be developed unless someone creates a vision. We provide end-to-end graphic designs, marketing materials, website development, promotional products and corporate apparel as tangible deliverables. Our mission is to allow clients to 'Experience a New Level of Products & Service'.

Vision Statement

iBrand & Design is dedicated to guide you step-by-step through the entire process of creating an identifiable trademark that can be applied to your corporate identity. In many cases, customers have an idea of what they want to accomplish for their image brand, but are not sure how to attain objectives. iBD is committed to 'Take Your Vision from Concept to Completion'.


"As a very busy business attorney and owner of a bottled water company,  I have great respect and appreciate for the brand identity services provided by it's By DeZign. Having a recognizable branding strategy with consistent deliverables has definitely strengthened our presence in the marketplace. Over the past 9+ years, Char has helped with various business ventures by designing logos, websites, communication packages and corporate apparel. Their professionalism, customer service and budget conscious pricing has made easy to keep them as our extended graphic design and marketing team.

David M. Walker, Esq."
President, David M. Walker Attorney
Atlanta, Georgia

"It is with great pleasure that I write this recommendation. The Pelt Foundation had the privilege of working with Char Ross during the development of our current website, logo, print package and brand identity. Throughout the process our experience was very professional. The services provided were excellent relative to quality, responsiveness and timeliness. We are certain that this same level of expertise and efficiency will be evident in your endeavors as well. Numerous positive comments have been received on the appearance, layout and design of our website as well as our logo, business cards and stationery. I highly recommend the services of It's By DeZign; Char Ross, Brand & Design Strategist."

Mary 0. Pelt, Founder & CEO
The Pelt Foundation
Atlanta, Georgia

"Char Ross's leadership through brand and design propelled Carver College from national obscurity to international notoriety in a few short years. She was committed to Carver for the long haul and gave equally focused and dedicated attention to every project. From web design to the production of new catalogs, program brochures, event invitations and programs to a variety of Carver paraphernalia she constantly exceeded our expectations. Her design work that advanced the College the most was her branding efforts that resulted in both a new College seal and a new unique logo now displayed on everything Carver, including stationary, Carver gear, etc. If you're looking for a brand and design strategist that will move your College or business to the next level and beyond and at a cost no one in the industry can beat, look no further, you'll find it with It's By Design and Char Ross."

Dr. Robert W. Crummie, President
Carver College
Atlanta, Georgia

"As the owner of Haynes Alternative Dispute Resolution & Agent of Peace, LLC, It’s By Dezign, LLC has produced a variety of quality and timely work at a very reasonable and affordable cost for our company for 10-15 years.  Additionally, Ms. Char Ross has demonstrated great creativity in various aspect of their work.  Therefore, I highly recommend their services!"

Rev. Dr. Herman E. Haynes, President
Alternative Dispute Resolutions
Atlanta, Georgia

"Sister Char Ross and it's By DeZign has been providing professional marketing services to me and the ministry for over 10 years. Being that I'm a perfectionist, it's sometimes hard to meet my desired/high expectations. However, Sister Ross and team has coupled professionalism and patience in order to meet the high expectations of the customer. If this company can put a smile on my face with all of my high expectations and attention to detail, then you will not be disappointed!"

Dr. Will D. Hayes, III
The People's Preacher/A Bible Teacher
God's Word & Christ Ministries
Atlanta, Georgia

"Working with Char Ross is always a pleasure as she helps bring out the best version of my vision and designs. Her work is impeccable and service is handled professionally."

Kathy Hood, Founder
Marvelous Light Empowerment Association
Atlanta, Georgia