The Truth About Branding

it's By Dezign (IBD) understands how critical branding is to establishing or expanding your client base and product share in the marketplace. IBD will create a branding strategy tailored to reach you target audience. Our consulting and professional design services include developing a unique logo design, communications packages, marketing materials, website solutions, printed material and corporate apparel as part of your corporate identity. We will produce dynamic, consistent design solutions across various medias for your company's print and electronic demands for promoting your products or services while adhering to your corporate brand guidelines. it's By Dezign will professionally create powerful marketing, advertising and business solutions to take your visual image branding to new levels.

Confident branding and a strong branding strategy uses design to communicate a message that grabs the attention of the target audience that you want to attract - a message that creates confidence in your brand while differentiating between you and your competitors.

By combining the benefits of print and electronic media, it's By Dezign will walk you through the process of creating a recognizable theme that will make it easy for people to remember who you are. IBD will use our expertise to execute a brand strategy that will leave lasting impressions and keep your company in front of existing or potential clients enabling you to boost sales and increase profits. Whether you are creating a new brand, redefining your corporate identity or need help with executing your current brand strategy, IBD is ready to 'Take Your Vision from Concept to Completion'.

Our dedicated staff will guide you step-by-step through the entire process to create an identifiable trademark that can be applied to your corporate identity. We provide end-to-end graphic designs, marketing materials, promotional products, website development and corporate apparel as tangible deliverables.

it's By Dezign is committed to
"Taking your Vision from Concept to Completion."

Developing a Brand in the Marketplace

What is a Corporate Identity?

Creating A Corporate Identity

In marketing, a corporate identity is the "persona" of a corporation which is designed to attain business objectives. It is usually visibly manifested by way of branding and the use of trademarks. Corporate identity is often viewed as being composed of three parts:

  • Corporate design (logos, stationery, brochures, uniforms, etc.)
  • Corporate communication (advertising, marketing, electronic media, etc.)
  • Corporate behavior (internal values, norms, etc.)

Corporate identity has become a universal technique for promoting companies and improving corporate culture.

it's By Dezign believes packaging is not only a box that contains a product, but an overall strategy that reflects your corporate identity. You should package your brand so that it is an integral part of your business and represents a consistent identity.

Importance of a Brand Name

In the business world the brand name is of the utmost importance for any business, whether it involves food products, electronic items, services offered or even property developers. A brand name is distinctive to products, services, or concepts used to distinguish it from competitors.

Without a good, recognizable brand name, no matter how good the products or services are, the overall business (profit) would probably not be as encouraging. A great brand name would be something that people can associate with the products or services offered for a single product, an entire product line, or even a company. It is a trademark connected with a product or producer.

Often, especially in the industrial sector, it is just the company's name which is promoted (leading to one of the most powerful statements of 'branding'). In this case a very strong brand name (or company name) has made a range of products and services around the world.  Examples of strong brand names are IBM, McDonalds, Google, Nike, Ralph Lauren ... just to name a few.

Establishing Branding Guidelines

In general, your Corporate Identity reflected through your visual image brand amounts to a company name, logo (logotype and/or logogram), and supporting devices commonly assembled within a set of brand guidelines. These brand guidelines govern how the identity is applied and confirms approved color palettes, typefaces, page layouts and other such methods of maintaining visual continuity. Your corporate identity guidelines control brand recognition across all physical manifestations produced for the company.

The Color Component

Color is considered important to brand recognition, but it should not be an integral component to the logo design, which could conflict with its functionality. Some colors are associated with certain emotions that the designer wants to convey. For instance loud primary colors, such as red, are meant to attract the attention of drivers on highways are appropriate for companies that require such attention. In the United States red, white, and blue are often used in logos for companies that want to project patriotic feelings. Green is often associated with the health and hygiene sector, and light blue or silver is often used to reflect diet foods. For other brands, more subdued tones and lower saturation can communicate reliability, quality, relaxation, or other traits.

Professional Design Services

  • Logos
  • Websites
  • Stationery
  • Apparel

The Role of Your Logo

Logo DevelopmentProvides Instant Recognition

When we speak about branding it’s not uncommon for people to mistake their logo as their "brand".

it's By Dezign is dedicated to helping establish a corporate identity starting with developing your company logo.  A logo is only one piece of your branding strategy that provides consumers with instant and powerful recognition of your business and the services or products that you offer. A logo can say many things about a company and make the perception of your company either negative or positive.

Our creative flair will guide you in creating a unique logo or emblem design for use in your print and electronic marketing campaigns.

A Website is a Critical Business Asset

A website is a critical asset to any business ownerGetting started is easy! 

 Ask yourself "why do I need a website?" The answer will help you to focus on solving your business objective. 

One of the biggest problems for people when desiring a web presence is they just don’t know where to start. Like most communications, addressing the problem should be your number one goal as you focus on why you need a website! It may turn out that a small website with basic service and product information is enough for the first phase of the site or that your business needs an ecommerce presence to sell products over the Internet.

Give us a call ... we can help!

Stationery & Communication Packages

Stationery & Communication PackagesLet us sharpen your image!

Communication tools should deliver a consistent brand identity to help increase consumer recognition.

it's By Dezign will develop a custom stationery communications packages suited for your specific line of business. Our packages includes business cards, letterhead, envelopes, notepads, folders, proposals, invoices and various other business documents and forms.

If you thought these things were not worth the investment or didn't matter, you were wrong. Clients and customers, while not always conscious, will make assessments of your company based on your communications packaging that will affect your bottom-line. it's By Dezign will be able to stretch your printing budget with a brand identity package while providing high quality products at very competitive prices. Just call on us.

Corporate Apparel

Branding Through Your EmployeesBranding Through Employees

We offer quality, yet affordable decorated apparel that will not break the bank while enjoying Your Favorite Brands!

Establishing guidelines for the company dress code is another necessary principal in your visual image brand strategy. When interacting with the general public, uniformity of styles, colors and garment are extremely effective for brand recognition. Whether you are a one-person business or have a team of employees, apparel with your company logo is encouraged.

You can choose from a wide variety of embroidered or screen printed shirts, hats, caps, jackets, aprons, bags to create a corporate apparel line. It is much easier to implement a dress code if the clothes are provided by the company or at least uniformed across all employees.